Building for Humans Inside Large Organizations

Some of the hardest product problems are not technical — they are organisational.

In large organizations, products are shaped by incentives, power structures, risk tolerance, and change fatigue.

Technically sound products failed when these forces were ignored.

Products succeeded when they respected existing workflows, reduced perceived risk, and created allies instead of resistance.

This experience reinforced that change management is not adjacent to product work — it is product work.