JioMeet CPaaS & Developer Platform

Context & Problem

As enterprises and developers increasingly looked to embed real-time video, voice, and messaging into their applications, the underlying capabilities alone were not enough.

Adoption was slowed by integration friction, unclear onboarding paths, and pricing complexity. As a result, the platform worked well technically but struggled to scale efficiently.

Without intervention, growth would remain limited to high-touch enterprise integrations, preventing the platform from evolving into a true ecosystem.

My Role & Ownership

I owned the product strategy and execution for the CPaaS platform end-to-end — spanning onboarding experience, roadmap prioritization, pricing inputs, adoption metrics, and cross-team alignment with engineering, go-to-market, and customer success teams.

Constraints & Trade-offs

• The platform needed to balance self-serve simplicity with enterprise-grade security and reliability, while operating under cost and scalability constraints.
• It also had to serve both developers and non-technical enterprise teams without fragmenting the experience.

Key Decisions

• Prioritized low-code onboarding to reduce time-to-first-value
• Chose pricing transparency over bespoke enterprise-only pricing early on
• Treated documentation, dashboards, and tooling as core product surfaces
• Designed onboarding flows assuming minimal human support

Impact & Outcomes

These decisions enabled the platform to scale adoption across thousands of customers while significantly reducing integration friction.

Growth was achieved without linear increases in sales or support overhead.

What I Learned

Platform adoption is fundamentally a UX and trust problem, not an API problem.

What I’d Do Differently Today

I would invest earlier in ecosystem partnerships and community-driven learning to accelerate network effects.