IPL Watch Party — Real-Time Consumer Engagement

Context & Problem

Live sports viewing is inherently social, yet most digital experiences remained passive and isolated.

The challenge was to enable real-time shared engagement without compromising performance during peak events.

My Role & Ownership

I owned the product concept and execution, focusing on engagement loops, scalability, and reliability.

Constraints & Trade-offs

• Massive concurrency during live events
• Latency sensitivity
• Zero tolerance for instability

Key Decisions

• Built lightweight real-time interaction layers
• Prioritized performance over feature density
• Focused on repeat engagement loops

Impact & Outcomes

• Enabled large-scale shared viewing experiences
• Increased engagement duration and repeat usage
• Demonstrated new applications of real-time interaction

What I Learned

At consumer scale, engagement beats features.

What I’d Do Differently Today

I would explore deeper personalization without increasing system complexity.